Skratch Labs' Hyper Hydration Drink Mix is designed to over, or "hyper hydrate," you immediately before you put yourself in a grueling situation where you know you'll be sweating more than you can possibly drink. It is extremely high in sodium (more than an entire bag of potato chips), but because it has the same sodium concentration as your own blood, it maximizes the amount of water your vascular system can hold. It essentially turns your own body into an extra water bottle. Use Hyper Hydration to preemptively hydrate before events where you know you won't be able to drink enough or at all.
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