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Nutrition

$6.50 - $59.40
Delicious, refreshing electrolytes - Encourages steady fluid consumption - Virtually free of calories & carbohydrates - Cola flavor contains 20mg of caffeine per serving BENEFITS: Add these rapidly dissolving tablets to your water bottle to create a delicious, effervescent electrolyte drink—the same full-spectrum electrolyte support that made Endurolytes capsules famous. For those who prefer flavored beverages to water, Fizz is a perfect way to encourage adequate fluid consumption and get your electrolytes at the same time. No sugar, artificial sweeteners or preservatives, of course. - Note: One Endurolytes Fizz tablet equals approximately two Endurolytes capsules. Fizz tablets break at the center to allow for personalized dosing. - Endurolytes Fizz is certified by Informed Choice and Informed Sport.
$63.92
Jumpstart your day with Nuun Energy, a crafted blend designed to deliver a lift that lasts. 8 tubes per pack. That's 80 servings total! - 20 mg Panax Ginseng, an Ancient Herbal Remedy - 80 mg of Caffeine Derived From Organic Green Tea - A Blend of Vitamins B12 & B6 Need a Boost? Energizing ingredients for any adventure. One up your water™ with our high-voltage blend of organic green tea, ginseng, B vitamins, and electrolytes for a quick energy boost. It’s the perfect sidekick for workouts, workdays, and everything in between. How To Enjoy: - DROP: Add one tablet to 16 oz of water - DISSOLVE: Wait a few minutes for tablet to dissolve - DRINK: Sip, savor, and enjoy!
$57.27
ISOTONIC ENERGY GEL Liquid Shot is a cutting-edge, drinkable high-carb solution engineered for quick and convenient energy in a refreshingly light, isotonic formula. Each packet delivers 28g of carbohydrates and a clinically effective blend of all 5 essential electrolytes. - Contains fast-acting carbs for quick energy - Gets absorbed instantly without GI distress - Prevents cramping & improves hydration ENGINEERED FOR PERFORMANCE When you're falling apart, you don't have time to waste. Liquid Shot starts working almost immediately to give you gut-friendly energy, faster. TRADITIONAL GELS ARE HISTORY It's nothing like a traditional gel; this supercharged endurance fuel combines the latest research and technology to ensure peak performance, prevent cramping, and improve hydration. THE ULTIMATE LIFELINE Liquid Shots are isotonically balanced to match the concentration of cells in your body for quick digestion and absorption. This rapid assimilation ensures immediate effectiveness and spares you the typical 5-10 minute wait for it to take effect. ADDITION BY OMISSION In addition to omitting thickening agents, Liquid Shot also avoids common ingredients like fructose and vitamin C, which reduce efficient energy production (fructose) and have demonstrated a negative performance impact when consumed during endurance training and racing (vitamin C). TECH YOU CAN TASTE The latest research and technology give Liquid Shot a light, neutral flavor that’s easy to consume hour after hour, even when you're at your limit. PREVENTS CRAMPING & DEHYDRATION The revolutionary formula delivers all five electrolytes (instead of just one or two) for more effective uptake and cramp prevention. During extreme heat and intense efforts, Liquid Shot’s complete electrolyte profile can be the difference between peak performance and collapsing with cramps as the winning gap opens in front of you. THE BITTERSWEET TRUTH ABOUT FRUCTOSE Liquid Shot delivers a blend of high-efficiency carbohydrates without fructose. This combination effectively negates fructose’s ATP tax, boosting overall energy production without the problems of pure fructose. The biochemistry behind this is much more complicated, of course, and you can read more about how maltodextrin – and several other carbs – help Liquid Shot maximize fast energy.
$52.49
CLIF BLOKS Energy Chews provide quick, chewable, energy to athletes while training and racing. BLOKS come in 33 calorie cubes, with sleek and portable packaging, making it easy to customize and track caloric and electrolyte intake during long outings and races.
$1.95 - $64.95
Most “sports drinks” are the same—lots of sugar, salt, and citric acid. Hammer Nutrition HEED is a healthy, subtle-flavored alternative—complex carbohydrates, a balanced electrolyte profile, and essential nutrients balance blood sugar, buffer lactic acid, and ensure long-lasting energy. Xylitol and stevia are tooth-friendly sweeteners. - Sustained energy, no sugar crash - Complex carbohydrate formula, no added simple sugars - Complete electrolyte profile for easy assimilation - Buffers lactic acid - Helps prevent cramps - Gluten-Free and Vegan Friendly - Contains no MSG - Kosher Certified
$54.95
- Use: Everyday supplement for athletes - High-potency multivitamin, vitamin D and K2 - Designed for endurance athletes - Antioxidant protection
$54.95
GOODBYE ACHY JOINTS & MUSCLES HALO accelerates joint recovery, reduces exercise-induced inflammation, and reduces downtime following overuse injuries. HALO provides comfort to muscles and joints that are sore and aching so you can train harder and recover faster. - Increases joint health & comfort* - Reduces inflammation & soreness* - Accelerates joint & muscle repair* *exercise-induced or following-exercise US PROVISIONAL PATENT #63229703 SO EFFECTIVE WE PATENTED IT Most everyone has heard of the benefits of curcumin, and plenty of athletes have tried it with little or no success. The main reason is because curcumin is very unstable. It spontaneously breaks down in the body before it gets where it needs to be to work. The technology that makes HALO special wasn’t available so we developed it. The key to realizing the benefits of curcumin is our proprietary Superba2® phospholipid delivery system that protects the curcumin from your body’s natural tendency to deactivate it, and allows it to be delivered and absorbed effectively. THE CUMULATION OF 18 YEARS OF RESEARCH WE CRACKED THE CODE Our proprietary delivery system not only protects the curcumin by keeping it stable in the body, it also allows it to be absorbed and delivered to where it works - inside cell membranes. The key to making curcumin effective is Superba2®, a special krill oil that protects curcumin from your body's natural tendency to deactivate it, and delivers both the curcumin and omega-3 phospholipids to cell membranes much more efficiently than fish/algal oils of any strength. Superba2® is uniquely compatible with cell membranes, so - even compared to other phospholipids - it reduces the process for membrane uptake from around 20 steps to 3-4 steps, getting curcumin and omega-3s where they need to be more efficiently, get fully absorbed, and produce anti-inflammatory effects. IMPROVES JOINT MOBILITY AND COMFORT REINFORCE THE WEAKEST LINK Joints and muscles bear the brunt of endurance training abuse. HALO’s Curcuminoids and Omega-3 phospholipids reduce late-onset soreness, exercise-induced inflammation, downtime following falls, and the impact of lingering minor injuries by signaling the musculoskeletal system to kickstart repair and adaptation processes, providing comfort to muscles and joints that are sore and aching from training or overuse. THE 95% PENALTY 95% of the population is deficient in omega-3s. That’s compounded by endurance exercise, impacting performance, mental processes, and recovery. Cardiovascular, cognitive, musculoskeletal—virtually no major body system is unaffected. Superba2™ omega-3 phospholipids are bioidentical to your cell membranes, so they don’t require additional processing steps for uptake. By improving membrane function, HALO supercharges endurance exercise capacity and energy production. DON’T LET ANYTHING SLOW YOU DOWN Almost every athlete has had training derailed by a nagging minor injury. That’s why we developed HALO, a proprietary combination of Curcuminoids, Astaxanthin, and Omega-3s that contributes to a full-body training foundation. More intense training, more effective recovery. FULL SYSTEM PROTECTION Omega-3s and curcuminoids efficiently populate cell membranes, where they are precursors and enhancers for signaling molecules that help maintain normal, healthy musculoskeletal tissue integrity and cardiovascular, cognitive, and immune functions. By managing inflammation-triggering enzymes and supporting cell membrane function throughout the body, HALO helps keep critical systems at peak efficiency to respond to your body’s need to perform. SOURCED FOR EFFICACY, PACKAGED FOR PROTECTION From the Superba2™ krill oil to the 95% pure curcuminoids from turmeric rhizomes, HALO’s effectiveness is rooted in its premium formula. Every component is sourced to maximize uptake and effectiveness, and the active ingredients are packaged in an amber glass bottle, which stabilizes and preserves notoriously vulnerable ingredients. A COMPREHENSIVE PERFORMANCE SYSTEM The overlapping, system-wide nature of HALO’s performance benefits aligns with First Endurance’s comprehensive approach to endurance athletics. Our line of supplements supports every aspect of endurance training rather than just supplying sugar and salt during exercise and protein during recovery. HALO, MultiV, and Optygen are the equivalent of building a base of fitness, ensuring your body’s infrastructure is equal to the exertions and stress of dedicated endurance training.
$3.50 - $55.00
Recovery matters. Do it right. - Restores muscle glycogen - Rebuilds muscle strength - Reduces soreness & fatigue - New chocolate formula BENEFITS: Highly effective and utterly delicious, Recoverite provides exactly what your body needs to reap the most from your activity—a 3:1 ratio of complex carbohydrates to premium whey protein isolate, three grams of L-glutamine, key recovery benefiting auxiliary nutrients, and a full spectrum of electrolytes. - Kosher Certification - Recoverite is certified by Informed Choice and Informed Sport.
$33.95 - $54.50
Skratch Labs Sport Recovery Mix is a high calorie food that you can drink. It’s designed to be a very convenient way for you to consume a lot of delicious calories with an optimal ratio of carbohydrate, protein, fat, and salt to refuel and rehydrate you immediately after your longest and hardest workouts when you don’t have access to a freshly prepared meal from scratch.
$62.40
Amped-up Energy for Athletes ROCTANE Energy Gels are designed for long-duration and high-intensity activities with more electrolytes for hydration and amino acids for your muscles. - Designed for long-duration and high-intensity training and racing with more electrolytes for hydration and amino acids for your muscles - Contains up to three times the amino acids and sodium than standard gels and also includes Taurine - All energy gels are Vegan, gluten-free, and Kosher - Available in caffeinated and non-caffeinated flavors. Caffeinated flavors come with either 35mg or 70mg of caffeine
$60.00
24-pack & Single Serving Created for demanding training and competition, GU Roctane Energy Gel stands out from original GU Energy Gel with more sodium, an electrolyte that aids in hydration, and even more branched-chain amino acids (leucine, valine, and isoleucine) that reduce mental fatigue and decrease muscle damage than our original GU Energy Gel. The amino acid taurine helps maintain heart contractility and improve cardiac output during long exercise sessions, while the amino acid beta-alanine helps promote formation of the intramuscular buffer carnosine. The 100-calorie packets contain carbohydrates (maltodextrin and fructose) that use non-competing pathways to help maximize carbohydrate absorption and utilization while diminishing stomach distress. 15-serving Introducing GU's new 15-Serving GU Roctane Energy Gel pouches. They’ve "bulked up" their proven Roctane Energy Gels into a larger serving size to give you, their athletes, more ways to fuel during your extreme efforts or long-duration activities. Loose trash and sticky pockets are hard to avoid when you’re out on the trail or road for hours and hours. That’s why they partnered with Hydrapak to create a custom 5-serving flask and nozzle designed specifically for GU energy gels. Their Flask makes it easy to carry the fuel you need while reducing trail-litter along the way. Less-mess, less-litter, more Roctane Energy Gel! Roctane Energy Gel is vegan, gluten free, and kosher.
$59.99
Easy-to-portion carbohydrate gums with C2MAX Dual Source Carb Mix - 5 shots deliver about the same amount of carbohydrates as 1 conventional PowerGel - Unique taste with liquid gel filling - With natural flavourings - Free of preservatives
$19.50 - $54.95
Our Sport Hydration Drink Mix was created for a simple purpose—to replace the electrolytes lost in sweat and to provide a little bit of energy when working out, without offending your palate or gut. We initially created this drink because some of the world's best athletes needed better. Conventional sports drinks made them sick. They were undrinkable—too sweet, over-flavored, and didn't even replace what was lost in sweat—which defeated the whole purpose, like fighting thirst with more thirst. The best athletes needed something to safely hydrate, something to quench their thirst, and something to help them perform better. So with their help, we reimagined sports drinks, stripping down what used to be a neon-colored carnival to its bare essentials. In the process, we learned that simple wasn't just better for elite athletes, it was better for everyone who works hard and sweats. The result is a sports drink with minimal sugar (4g per 100 ml) and a ratio of sugar (glucose + fructose) that is optimized for faster absorption, an electrolyte profile that actually matches what is lost in sweat (800 mg sodium, 80 mg potassium, 100 mg calcium, and 80 mg of magnesium per liter), and only real fruit for flavor for a light and refreshing taste that you can drink all day. That's it—less sugar, the right electrolyte profile, and real fruit. So, if you've never met a sports drink you wanted to take home, your luck is about to change. Drink when thirsty and leaking like a busted fire hydrant. Don't drink while deep in the middle of a Netflix marathon session or sending emails (unless, you're also on your trainer). Meaning, if you haven't earned it, you don't deserve it.
$3.25 - $67.95
Perpetuem energy drink mix is formulated for use during exercise periods lasting two hours or longer. - Contains a specific blend of carbohydrates, protein, and electrolytes - Consistent, stable energy - Minimize lean muscle tissue cannibalization - Gluten-Free and Vegan Friendly - Contains no MSG
$59.95
HIGH-OCTANE PR FUEL A potent additive that primes body and mind for demanding workouts and races. Lower perceived effort, optimized energy use, sharper focus – PreRace catalyzes more days without limits. KEY BENEFITS - Increases energy & time to exhaustion - Supercharges circulation & oxygen delivery - Enhances focus & motivation PREPRACE CLINICAL STUDY ON A 40K TIME TRIAL South Dakota State University conducted an independent study on the original PreRace formula to determine its effectiveness on cycling endurance. The double-blind placebo-controlled study used seven trained cyclists in a 40K time trial. Each cyclist performed two 40K time trials. On the first TT, the cyclist consumed either a placebo or PreRace mixed with one serving of EFS 30 minutes before doing a 40K TT. One week later each cyclist would switch the protocol and receive the opposite of what he/she received the previous week. HERE'S YOUR SECRET WEAPON With the ideal balance of caffeine and taurine, PreRace 2.0 lets you stay in the red longer and with less perceived effort. The new formula also enhances ATP production and mobilizes fat for additional energy, conserving glycogen so you still have fuel in the tank when everyone else is empty. KEEP YOUR HEAD IN THE GAME All the sacrifice and hard training you do means nothing if your focus and motivation slip at the wrong time. The completely redesigned PreRace formula improves alertness, increases motivation, and sharpens mental acuity. Don’t just react; take control. BUILT FOR SPEED The theory behind PreRace is simple: combine a suite of active ingredients that, separately, improve physical and mental performance. We combined the stimulating, motivating cognitive effects of nootropics like taurine, caffeine, and theobromine with Nitrosigine®, a patented vasodilator that boosts nitric oxide (NO) levels for increased blood flow, focus, and energy to create a synergistic formula unlike anything else available. NEXT-LEVEL POWER AND EFFICIENCY Stimulating the Nitric Oxide (NO) system is clinically shown to increase blood flow, clear lactate, and deliver more oxygen and nutrient-rich blood to working muscles. With Nitrosigine®, a non-nitrate vasodilator, PreRace fires the afterburners without blowing up your heart rate, keeping your engine running hotter, and longer, with less recovery time between demanding efforts NEVER STOP IMPROVING PreRace 2.0 delivers one more new active: VitaCherry® Sport anthocyanins, a tart cherry extract that further increases pace relative to perceived exertion while shortening recovery time to maintain a higher level across multi-day events or peak training periods. Did the original PreRace work? Yes. Did we need to improve it? No. Did that stop us? Absolutely not. There’s still nothing else like PreRace on the market, we just saw an opportunity to make it even better.
$59.99
The original ultra fuel - Long-lasting energy - Lactic acid buffering - Lean muscle mass protection BENEFITS: The world’s first protein-fortified sports drink still stands the test of time. Designed to provide steady energy, buffer lactic acid, and prevent lean-muscle cannibalization, this unsweetened and mild-tasting 7:1 carb-to-protein blend has been a fan favorite since 1992. It is especially popular with ectomorphic, hyper-metabolic body types with limited fat stores who struggle to maintain muscle mass during high-volume training. - Kosher Certification
$79.95
- Use: Ideal for repeated hard training sessions - Increase the body's ability to adapt to high levels of physical stress - Improves aerobic performance, power, strength and enhance VO2 Max - Delivers 1500mg of Beta-Alanine - Modulate cortisol - Premium grade Rhodiola & Cordyceps
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